Published On: Tue, Jan 30th, 2018

Super Bowl ads aim for the heart — and sometimes lower

super-bowl-ads

The stakes are high since a 30-second spot costs more than $ 5 million US for airtime alone. The goal is to capture the attention of the more than 110 million viewers expected to tune in to the big game on Feb. 4 — ideally by striking an emotional chord with the game audience that will rub off on brands.

CBC | Sports News

About the Author

-

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Super Bowl ads aim for the heart — and sometimes lower